Walking into Uniqlo, ZARA, H&M and other such large clothing stores, the scene of the past clerk’s hands and feet inventory is gone. Instead, it is staff holding a scanner in the shelves between the rapid movement, a few minutes to complete the inventory of goods on the entire floor.
The “secret weapon” behind this is the RFID tags hidden in the clothing tags or liners. These fingernail-sized chips are quietly changing the way we interact with clothing.
1. RFID tags: the clothing industry’s “invisible housekeeper”
RFID (Radio Frequency Identification) that is, radio frequency identification technology, simply put, is through the radio signal to identify a specific target and read and write the relevant data, without human intervention. RFID tags on the clothes by the antenna and chip composition, the chip stored in the commodity’s unique code, production date, size and color information. When the tag enters the magnetic field, it can send out the product information stored in the chip by virtue of the energy gained from the inductive current, realizing non-contact data exchange.
RFID tags
RFID Single piece Hangtags For the Garment Retail
2. From shopping to after-sales, how RFID optimizes the consumer experience
In the shopping segment, Garment RFID Label also bring a brand new experience. When you walk into an intelligent fitting room equipped with RFID technology, the information of the clothes you pick up will be automatically synchronized to the display screen of the fitting room, including other colors and sizes of the style, whether they are in stock or not, and even recommend matching goods according to your historical purchase records. When checking out, there is no need to scan the items one by one, just place the clothes you are shopping for in the induction area, and the system will instantly recognize all the items and complete the checkout, drastically shortening the queuing time.
3. The effect of using RFID tags is obvious.
- The British brand Marks & Spencer’s “smart fitting room” recognizes clothes through RFID, automatically pulls out product information and recommends matching, boosting the rate of 30% of the associated purchases.
- Uniqlo in the global store deployment of RFID self-checkout system, the customer will be placed in the settlement frame can be automatically recognized, the payment process takes only 10 seconds!
- The smart closet of Japanese brand Muji can automatically recognize clothes and recommend matching solutions;
- Sports brand Under Armour’s smart hangers can display inventory sizes, saving time for rummaging.
- “Amazon Go” clothing store in Los Angeles completely eliminates the cash register, customers take the clothes directly out of the store, the system automatically deducts the money.
4. What to look out for when using RFID tags
While RFID technology brings many conveniences, there are also some potential problems. Because Garment RFID Label can be read over long distances, some people are concerned that their privacy may be violated. For example, criminals may use special equipment to read RFID information on other people’s clothing to gain access to their privacy, such as their whereabouts. However, the RFID tags on most garments are demagnetized after sale to avoid information leakage. At the same time, consumers should also pay attention to check whether the tags have been processed when purchasing used clothing with RFID tags.
China RFID Clothing Tags Suppliers
5. RFID tags: prospects for future development
The future of clothing RFID will be more intelligent and environmentally friendly, especially with the rapid development of artificial intelligence, effectively driving the general use of RFID technology. Possibly soon thereafter will realize the washing machine to automatically identify the clothing material and select the washing program; closet according to the weather and schedule recommendations to wear;
RFID tags, although small, but carries a major mission of clothing digitization. It is like an invisible link connecting the designers, producers and users of clothing. As consumers, we need to enjoy the convenience of technology, but we also need to pay attention to the protection of personal information.
The next time you buy new clothes, keep an eye on that tiny label – it could be the key to a smart dressing experience. In this data-driven era, perhaps each piece of clothing will have its own “story”, and RFID is the storyteller.
Sewing RFID Tags Into Clothing